In a significant policy shift, the Kerala government has announced plans to renew bar licenses for approximately 200 hotels without official star classification. This move is aimed at revitalizing the hospitality sector and addressing challenges faced by numerous establishments due to past liquor restrictions. Historically, Kerala’s liquor policies have evolved from limiting bar licenses to five-star hotels in 2014 to allowing three-star and four-star hotels in 2017. The latest decision signals a further liberalization of the state’s liquor policy, expected to enhance tourism, provide fair competition for smaller hotels, and increase state revenue. By expanding bar licenses, the government seeks to strike a balance between economic growth and responsible alcohol regulation, positioning Kerala as a more attractive destination for travelers.
