Thrissur: The much-anticipated sale of the Centre’s subsidized ‘Bharat rice’ has kicked off in Thrissur district, bringing relief to residents with its affordable price tag of Rs 29 per kilogram. The National Cooperative Consumers’ Federation of India (NCCF) outlets in the state took charge of distributing the rice, with 150 sacks of the popular ‘Ponni’ rice already finding their way into the hands of eager consumers in Thrissur.
Officials from the NCCF have revealed plans to expand the availability of ‘Bharat rice’ throughout the state in the coming week, a move welcomed by consumers seeking cost-effective food options. The transportation of rice sacks from godowns to various areas in the state is efficiently facilitated through the use of lorries and vans.
Currently, the subsidized rice is accessible in key areas such as Pattikad, Chuvannamannu, and Mannuthy, with plans in motion to open dedicated shops for this purpose in the near future. Thrissur residents are expressing gratitude for the initiative, highlighting the significance of affordable food options, particularly in these challenging times.
As the sale gains momentum, the positive response from Thrissur serves as a promising indicator for the broader success of the ‘Bharat rice’ distribution initiative, emphasizing the government’s commitment to ensuring food security and accessibility for all.