The Government e-Marketplace (GeM) is promoting its ‘AABHAR Collection 2026’, a digital storefront featuring curated gift items and hampers that showcase India’s cultural heritage while supporting local artisans and entrepreneurs.
The collection currently includes 294 product catalogue listings from 10 state and central handloom and handicraft emporiums. Products range from handicrafts and handlooms to artisanal foods and personal care items, including offerings associated with the One District, One Product (ODOP) initiative and Geographical Indication (GI) tags.
Seven additional government organisations are in the final stages of seller onboarding, which is expected to expand the collection’s regional representation and product range.
GeM CEO Mihir Kumar said the initiative would improve the visibility of indigenous arts and crafts and empower underserved seller groups. The platform enables government departments, public sector undertakings and other public buyers to purchase locally made products for official events and gifting, strengthening local livelihoods under the ‘Vocal for Local’ initiative.
