New Delhi: Prime Minister Narendra Modi has hailed the Open Network for Digital Commerce (ONDC) for its pivotal role in empowering small businesses and transforming the e-commerce sector in India. In a message shared on social media, PM Modi emphasized, “ONDC has contributed to empowering small businesses and revolutionizing e-commerce, playing a crucial role in advancing growth and prosperity.”
Launched in 2021, ONDC is a government-backed initiative designed to democratize the e-commerce ecosystem. By creating an open, interoperable network, ONDC enables seamless transactions between buyers and sellers across multiple platforms, aiming to break the dominance of large e-commerce giants and ensure inclusivity for small and medium enterprises (SMEs) and local businesses.
The platform has empowered SMEs by giving them enhanced visibility and access to a broader customer base, helping them compete on an equal footing with larger e-commerce players. Through ONDC, small businesses can improve their digital presence and operational efficiency, contributing to their growth and success.
Prime Minister Modi’s praise highlights the government’s ongoing commitment to fostering an inclusive, equitable digital economy. The success of ONDC is expected to play a pivotal role in propelling India’s economic growth, offering immense opportunities for small businesses across the country.
