New Delhi: The Food Safety and Standards Authority of India (FSSAI) has prohibited Dabur India Ltd. from marketing and selling several food products carrying “100 per cent” claims, stating that such labelling is misleading and violates food safety regulations.In a post on social media on Monday, the food regulator said it had issued a prohibition order against the company over the sale of products featuring claims such as “100% Natural”, “100% Pure”, “100% Purity Guaranteed”, “100% Organic” and “100% Tender Coconut Water”.
The order covers a range of Dabur products, including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other food items.According to FSSAI, the products listed on the company’s website were found to be using “100%” claims in a manner that could mislead consumers, making the labelling non-compliant with existing food safety and labelling regulations.
The regulator said the action was taken to ensure truthful product labelling and to protect consumers from misleading marketing practices. Dabur had not issued an official response to the regulator’s order at the time of reporting.
