With soaring summer temperatures driving demand for affordable refreshments, India’s ₹10 beverage market has turned into a fierce battleground. Industry giants Pepsi and Coca-Cola continue to dominate with their signature aerated drinks, banking on brand loyalty. Meanwhile, Reliance’s revived Campa Cola is making aggressive moves, leveraging nostalgia and competitive pricing to challenge the leaders.
In the dairy segment, Parle Agro’s Smoodh is gaining traction as a flavored milk-based alternative, appealing to health-conscious consumers. Similarly, Amul TRU is emerging as a strong contender, offering fruit-based and dairy beverages that balance nutrition and refreshment.
With brands focusing on rural and semi-urban expansion, innovative packaging, and strategic pricing, the ₹10 beverage war is heating up. As peak summer approaches, the competition is only set to get tougher.
