Milma has stepped into the fast-growing health and wellness market with the launch of ‘Nutrilevel’, its first-ever protein-enriched product. The dairy cooperative also introduced two new milkshake variants, marking a fresh push towards product diversification.
The official launch was carried out by Kerala Minister J Chinchurani, who presented the product to Milma Chairman K S Mani at a function held in Thiruvananthapuram.
Designed as a nutrient-rich, high-quality supplement suitable for all age groups, ‘Nutrilevel’ is expected to benefit sports enthusiasts, health-conscious individuals, the elderly, growing children, physically weak persons, those with low immunity, and diabetic patients. With this launch, Milma signals its strategic entry into the preventive healthcare and nutrition segment.
Adding flavor to the event, Milma also rolled out two ready-to-drink milkshake options — Cafe Mocha and Cold Coffee — catering to younger consumers and beverage lovers.
Speaking at the event, the Minister said Milma is targeting a turnover of ₹10,000 crore by 2030. She emphasized that 85 percent of the cooperative’s profits are channeled back to dairy farmers through cooperative societies, underscoring Milma’s strong commitment to farmer welfare and sustainable growth.
With innovation and expansion at its core, Milma is positioning itself as more than just a dairy brand — aiming to become a key player in both nutrition and lifestyle segments.
