Kozhikode: The PM Vishwakarma Exhibition-cum-Trade Fair, titled ‘Kaithara’, organised by the MSME Development and Facilitation Office (MSME-DFO), Thrissur, concluded successfully at Aspin Courtyards, Kozhikode, after three vibrant days from January 30 to February 1, 2026.
The exhibition aimed to showcase products crafted by beneficiaries of the PM Vishwakarma Scheme, offering them valuable opportunities for market exposure, networking, and promotion of traditional artisan skills. A total of 56 stalls were set up by approved artisans, featuring an impressive range of traditional, handmade, and skill-based products that attracted steady visitor interest.
Adding a strong knowledge component, the event hosted two dedicated awareness sessions for artisans and aspiring entrepreneurs. The first session focused on Digital Marketing for Artisans, highlighting ways to improve online visibility, branding, and sales. The second session, titled “Setting up of an Enterprise in Kerala and the Role of District Industries Centre,” provided practical insights into enterprise registration, government support schemes, and institutional assistance available through the DIC.
A Terracotta Jewellery Making Workshop and clay pot-making demonstrations were conducted as hands-on activities, drawing enthusiastic participation from over 40 visitors, further enriching the experiential aspect of the exhibition.
The exhibition venue came alive each evening with musical band performances, creating a festive and engaging atmosphere. To boost digital outreach, a social media reel-making competition was organised, encouraging visitors to promote artisan products online. Lucky draws held on all three days added excitement and enhanced public participation.
The exhibition was formally inaugurated on January 30, 2026, at 4.00 PM by Shri Rajeev K., Hon’ble Health Standing Committee Chairman, Municipal Corporation, Kozhikode, who commended MSME-DFO for its initiatives in strengthening artisan-based enterprises.
The event was graced by Guests of Honour including Nithin, Manager, District Industries Centre, Kozhikode; Jyothis S, Lead District Manager, Canara Bank, Kozhikode; and C. V. Mathew, Managing Director, Kerala Artisans Development Corporation. Eshaque Kalathingal, President, Kerala Small Scale Industries Association, Kozhikode, delivered the felicitation address.
Programme coordinators Lachithamol U.C., Assistant Director; Smt. Safoora M.A., Assistant Director; and Ms. Arunima Markose, Young Professional from MSME-DFO, Thrissur, also addressed the gathering.
The valedictory ceremony was held on February 1, 2026, at 3.00 PM. Shri G. S. Prakash, Director, MSME-DFO, Thrissur, delivered the Presidential Address. The Valedictory Address and Certificate Distribution to PM Vishwakarma beneficiaries were carried out by Dr. S. Jayasree, Hon’ble Deputy Mayor, Municipal Corporation, Kozhikode. Certificates were presented to participating artisans and stakeholders in recognition of their contributions.
Artisans shared overwhelmingly positive feedback, appreciating the efforts of MSME-DFO, Thrissur, and noted that the exhibition provided strong motivation, confidence, and practical exposure to move forward with renewed enthusiasm and experience.
