Thrissur: The NDA kicked off its Kerala local body election campaign with a high-energy launch led by BJP state president Rajeev Chandrasekhar. The event, held in Thrissur, featured the official unveiling of the NDA’s campaign logo — signalling a spirited and aggressive push as the state heads into polls.
Addressing a large gathering, Chandrasekhar urged Keralites to give the NDA a five-year mandate, assuring that a comprehensive 45-day governance blueprint would be released if the alliance comes to power. Rajeev Chandrasekhar stressed that the NDA’s mission is rooted in development, accountability and good governance, rather than political ideology.
The campaign’s slogans struck a chord, cleverly addressing Kerala’s traditional political tug-of-war:
🔸 “Left, right — enough is enough. It’s time for BJP.”
🔸 “Bring in NDA candidates — the change Kerala has been waiting for.”
Rajeev Chandrasekhar didn’t hold back in criticising the state’s political status quo. Rajeev Chandrasekhar said that Kerala has been “stuck in stagnant governance for far too long,” and emphasised that the NDA’s vision aligns with Prime Minister Narendra Modi’s model of “development politics.”
Rajeev Chandrasekhar also promised strong action on key local issues such as infrastructure upgrades, efficient waste management systems, and transparent governance — areas where he said Kerala deserves a major transformation.
With this campaign launch, the NDA has officially sounded the poll bugle — and positioned itself as the force for change in Kerala’s political landscape.
