Boycott Zomato became trendy on Sunday after two priests from the Mahakal temple in Ujjain demanded that Zomato remove its advertisement with Bollywood actor Hrithik Roshan in which the actor is seen ordering food from “Mahakal” because he felt like the prasad “thali.” The priests claimed that their prasad is distributed to the faithful on a plate, or thali, without charge, and cannot be ordered online or through a food delivery app.
Mahesh and Ashish, two temple priests, argued that Zomato should apologise and immediately remove the advertisement. They also contacted the chairman of the Mahakal temple trust, Ashish Singh, the district collector for Ujjain, and asked him to take action against the company. According to Singh, who was speaking to reporters, the advertisement is “misleading” because the temple provides free meals as “prasad” and does not sell them.
Hrithik Roshan states that he wanted to eat “thali” in the advertisement titled “Mann kiya, Zomato kiya.” Since he was already in Ujjain, he asked Mahakal for a thali. One of the twelve “Jyotirlingas” is the Mahakaleshwar or Mahakal temple of Shiva in Ujjain.
However, depending on the viewer’s location, the advertisement changes the dish’s name and the restaurant from which it was ordered. Therefore, it appears that Hrishik Roshan is ordering some other dishes in many other versions of the same advertisement, mostly the restaurant’s specialties.