‘Earth Hour’ will be observed on Saturday from 8:30 p.m. to 9:30 p.m., with the goal of protecting the earth from the harmful effects of global warming. The World Wildlife Fund (WWF) for Nature recommends that the day be observed on the last Saturday of March each year.
Earth Hour serves as a reminder that turning off a light bulb not only saves electricity, but also significantly reduces carbon emissions. The Kerala State Electricity Board (KSEB) has asked users to participate in the programme.
Speaking about the essence of Earth Hour, a WWF-India spokesperson said, “This year, Earth Hour 2023 is asking individuals, communities and businesses to join the biggest hour for Earth, by switching off and giving an hour by doing something positive for the planet. Anyone anywhere can join the biggest hour for Earth.”