The third quarter of 2022 saw a decline in manufacturing, according to the most current global smartphone market report by Trendforce. The industry produced 289 million units between July and September, a 0.9% quarterly reduction and an 11% year over year loss.
Companies prioritised inventories over new products due to “strong global economic headwinds,” which led to “very weak” demand while sustaining low production.
With 64.2 million devices produced, Samsung maintained its position as the leading producer, a tiny 3.9% rise from the previous quarter. The Korean manufacturer will probably record a fall in production after the following three months as it reduces manufacturing to market its previously created devices.
Apple reported 50.8 million, representing a 17.6% market share. The business is cranking up manufacturing to sell new iPhones just in time for the holiday season, making this Cupertino’s biggest production period, citing TrendForce. In Q4, it’s anticipated that every fourth new smartphone to leave a manufacturing will be an iPhone.
The remaining three spots in the Top 5 are taken by Xiaomi (including the Redmi, Poco, and Black Shark sub-brands) in third, Oppo (including the Realme and OnePlus) in fourth, and Vivo (including iQOO) in fifth. As vivo has its own ISP, Xiaomi created an in-house charging chip, and Oppo has the MariSilicon X NPU, Trendforce noted that Chinese firms are preparing for a future with fewer US technologies.